Heritage’s & Acenda Team Up for 30th Annual Toy Drive & Round-Up Campaign

This holiday season, Heritage’s is proud to partner once again with Acenda Integrated Health to support their Spirit of the Holidays initiative, celebrating 30 years of gifting joy to children and families across New Jersey.

Since 1995, Acenda’s Spirit of the Holidays has helped spread cheer to more than 25,000 children, and this year, Heritage’s is joining the celebration in a big way. From now through December 12, 2025, customers can:

• Round Up at the Register: Round up your purchase total to the nearest dollar at any Heritage’s store. Every cent goes directly toward helping Acenda provide gifts and essentials to families in need.

• Donate Toys: Bring new, unwrapped toys to your local Heritage’s and help fill our collection boxes for children across the community.

“Our partnership with Acenda is one of our favorite traditions,” said Skeeter Heritage Jr. “Together, we’re helping make the holidays brighter for families who need it most.”

To kick off this year’s campaign, Heritage’s and Acenda created a special commercial to highlight the campaign. Watch the full video below and learn how you can get involved.

Let’s make this 30th year the brightest one yet, because when we come together, the season truly shines.