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Mission, Vision & Values

Our Mission

Staying true to our family roots, Heritage’s keeps people as the most important part of its business and believes that success is achieved through service to others. The company exists to give team members meaningful and sustainable employment, to courteously serve our guests fresh, quality products, and to support our local communities… all with a commitment to provide the utmost convenience without compromise.

Our Vision

As a young and progressive company, Heritage’s has accomplished much over the past 70 years and it’s only the beginning. Our vision is to be recognized as a leader in the convenience store industry by exceeding our guests’ expectations. Our purpose is to exceed the expectations of our guests and fellow employees and share the rewards of financial growth. We believe in M.A.G.I.C., which stands for “making a great impression on our customer (guest).” We achieve our vision through our MAGIC!

Our Values

Four tenets define our Convenience without Compromise values: Family, Friendly, Fervent, and Fresh:

Family – Heritage’s started with family and continues to operate with people as the most important part of our business.

  • We are a family owned & operated business
  • We seek to treat our employees as family
  • We call and treat our customers as our guests, which defines our treatment and service standard each experiences at our stores
  • We abide in and support our communities, as family supports one another

Friendly – At Heritage’s, serving people is our most important priority and we demonstrate this tenet to our employees, guests and community.

  • To our employees, we provide training, assistance, support, guidance, and advancement opportunity
  • To our guests, we strive to deliver courteous service and create a desirable in-store experience.
  • To our community, we celebrate with and actively serve and support our neighbors

Fervent – At Heritage’s we won’t settle for less than our best. This tenet speaks to the desired mentality or attitude our employees display to our guests and in their own careers. It also speaks to our commitment to our people, service and products we offer, and our unwavering support to our communities.

Fresh – At Heritage’s, we seek to deliver quality products, especially in our food service & deli offerings, coffee, and with our signature products. We set to achieve this tenet through establishing key local partnerships, continuous improvement in our in-store offerings and location aesthetics, and with a vibrant branding essence.