As a young and progressive company, Heritage’s has accomplished much over the past 70 years and it’s only the beginning. Our vision is to be recognized as a leader in the convenience store industry by exceeding our guests’ expectations. Our purpose is to exceed the expectations of our guests and fellow employees and share the rewards of financial growth. We believe in M.A.G.I.C., which stands for “making a great impression on our customer (guest).” We achieve our vision through our MAGIC!